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Microsoft Zune a threat to iPod throne Microsoft possibly "in the Zune" ACCORDING TO ABI Research, the latest contender to Apple's mp3 iPod throne the Microsoft Zune may pose a bigger threat than first thought. 1,725 US residents, both teens and adults, were asked if they would be buying an mp3 player over the next year - of those that said they were likely to buy an mp3 player, 58% said that they were either somewhat likely or extremely likely to pick Microsoft's Zune over an iPod or other contenders. Those surveyed were shown a picture and description of the Microsoft Zune before being asked if they fancied one or not. Out of the 58% that fancied a Zune, every single one of them were existing iPod owners. Of the respondents who owned other brands, 59% admitted they were likely to buy a Zune over any other brand. As TMCnet reports, the head analyst from ABI Research said that iPod users don't have the same die-hard attitude to their Apple products as Mac fans. If you fancy having a gander at the results of the survey, you should probably head on over here. What makes the Zune stand out for potential customers? ABI won't say, but notes that it is not the unit's current Wi-Fi offerings. The peer-to-peer sharing technology "isn't all that compelling, at least not now. There's a lot more you could do with that capability."

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